VanJess24 - How They Used YouTube and digital technology

Since their first video VanJess have progressed on their performance they have done this by involving more instruments and more people this has happened over the years and has gained them more comment, views, likes and fans . Below are some links and videos of where VanJess have had either another person in their performance and /or instrument:

http://youtu.be/wsLigUH61cE

They have they reach viewers by agreeing to sing songs suggested by them the viewers and listening to what they are suggesting I think this is a great idea for VanJess to do as it means they are pleasing their audiences and keeping them happy plus entertained. They also have an email address in which people can contact them if they have got any questions.

Some comments left by viewers:

To connect to their audience VanJess have kept up with the new trends not only are they posting their talents on YouTube, they are also connected to Facebook, Twitter , Sound Cloud , Tumblr and Instagram. These are all well known and popular digital sites that allow these girls to stay connected to their audience. It is good that the girls do this as these sites are the future trends and to be well known VanJess must advertise themselves.

Here are the links to their sites : 

Website - http://wearevanjess.com/

SoundCloud - https://soundcloud.com/vanjessmusic

Twitter - https://twitter.com/vanjessmusic

Facebook- https://www.facebook.com/VanJess

Tumblr - http://vanjess.tumblr.com/

Instagram - http://instagram.com/vanjessmusic

There are thousands of other cover duos out there especially on YouTube but what makes VanJess a little bit different from the competition is that they have managed to create their own website and also their own successful music video. This can help the against their competitors in the digital environment.

Here is  a link of their first single and own music video: 

http://youtu.be/Ur8GF7CihIM

Overall VanJess are a perfect example on how a duo can use digital technology such as YouTube to be successful and well-known.

The main trends in this industry, and how is YouTube responding?

The main trends at the moment when it comes to digital technology is the 3D world, there are now 3D TVs it has become highly popular. So it was a smart idea for YouTube to allow users to upload 3D videos. 

Some of the videos you will need to purchase 3D glasses, theses can be brought off of sites such as Amazon. Other videos you don’t have to below are links and videos of some 3D footage.

http://youtu.be/YuuTrYG2zhg

http://youtu.be/zyUA_6sV2AU

Sources:

-    http://www.amazon.com/3D-Glasses-YOUTUBE-Viewing-PRISMACHROME/dp/B001PGRD6M

-    http://youtu.be/pNuKAaC337U

-    http://youtu.be/zyUA_6sV2AU

-    http://youtu.be/YuuTrYG2zhg

Users Feedback and YouTube’s Competitors

Unless the owner of the video has blocked viewers, most users are able to comment on the videos they can be negative or positive it is completely their own opinions. The comments under the video create discussion for example if the video is of someone performing song users are able to discuss weather or not they enjoyed their performance or not. The users can also leave comments giving the users tips on their performance.  

Below is a comment left by a viewer of a girl that sings cover songs also a link to her video and her channel:

http://youtu.be/PFxJgSK0dA4

http://www.youtube.com/user/tazismad1234?feature=watch

One Of The Comments Left

There are a few similar websites like YouTube however YouTube is still the main competitor, the other sites are -

-    http://www.hulu.com/

-    http://www.clipblast.com/#welcome

-    http://www.dailymotion.com/gb

-    http://www.livevideo.com/

How is YouTube funded?

YouTube doesn't charge users to upload videos, to comment on videos or to watch video. The way YouTube make their money is through the use of advertising, the majority of the videos on YouTube have a short video advert at the start ranging from 30 seconds to 2 minutes. Also on the sides of the video are adverts provided by companies showing their products and services.  YouTube uses Google Adsense it is run by Google Inc, they produce adverts. These adverts are administered, sorted, and maintained by Google, and they can generate revenue on either a per-click or per-impression basis.  These adverts are placed around all around the videos and on the homepage. 

YouTube also makes money by selling merchandise, they have teamed up with Google and they sell products such as water bottles, sock, mouse pads and loads more other things: 

Sources:

-    http://en.wikipedia.org/wiki/AdSense

-    https://support.google.com/adsense/answer/2530958?hl=en-GB

-    http://www.youtube.com/yt/advertise/

-    http://www.googlestore.com/You+Tube/

How does YouTube reach its users?

YouTube is able to reach its customers as it is a free service, this is appealing to users. It means that there is no sign up fee, no subscription fee, and no viewing or upload fee.  

Also with YouTube users are able to send and share the links to the videos that they have watched on to sites such as Facebook, Twitter, Google, MySpace and loads more other social networking sites and also they can be embedded on blogs and ect.

Examples of other sites that YouTube videos can be shared and embedded on :

YouTube is always on and always accessible unlike TV and the user is able to repeat and watch it as many times as the user wants. Here is a link Yahoo Network Contributor with her opinion on why YouTube is so popular : http://voices.yahoo.com/why-youtube-so-popular-135316.html

Sources: 

- http://www.reelseo.com/10-reasons-youtube-tv/

- http://voices.yahoo.com/why-youtube-so-popular-135316.html

How YouTube Has Since Digital Came Along?

Due to the amount of people that use smartphones YouTube has changed its platforms and it is now possible to watch videos online on phones. There are phones such as iPhone, Blackberry, Samsung Galaxy and Nokias. YouTube Mobile became live in June 2007 however not all videos are available on mobiles.

I think this really helped YouTube as it meant that people can watch videos on the go. Means that users did not need to no longer be at home or on a laptop connected to Wi-Fi.

Kizoa slideshow: Phones - Slideshow

YouTube is also available on consoles such as Nintendo Wii , Xbox and Playstation and also on hand held consoles such as Wii U and PsP.

Kizoa slideshow: handheld consoles - Slideshow



Sources Used :

www.pushsquare.com

www.howitworksdaily.com

www.videogamer.com

www.citizengame.com

www.xboxnews.game.co.uk

www.kizoa.com

History Of VanJess

Users  are able to upload videos on just about anything , however I will be focusing on the users that upload videos that  are interested in music. I have found a real interest in two young ladies who are sisters, aged 21 and 19 who originally was on YouTube singing covers of other artists songs acapella  or acoustic and sometimes with beat boxing their name on YouTube is VanJess. These talented girls uploaded their 1st video on 11th February 2009 the girls were aged 16 & 18 and was simply singing the national anthem at a school in America, to date the video has 140,500 and has over 800 thumbs up by users. The comments are overly supportive and positive towards the two girls, asking VanJess to sing covers of songs by artists such as Beyonce and Rihanna. 


Ivana and Jess Singing the National Anthem at Etiwanda High School Basketball Game -  http://youtu.be/zzJ3U5vgqy0






In June the girls uploaded their next video which was a cover of  Mariah Carey - Obsessed , the video was very successful.  This video made it into the top 50 most discussed video of the day, top 100 favourite video of the day, and the top 50 rated video of the day in the music category on YouTube. This video has much more views than the 1st video and also more thumbs up on  this video also more comments.

Mariah Carey - Obsessed Beat boxing & Acapella Cover - http://youtu.be/edPOzl6IGk8

Here is a print screen of stats from the video VanJess Uploaded: